Wunderman

Timeline 2001

Morel in Charge and the Change Back to Wunderman
Daniel Morel takes over as global CEO in January. In June, the company reclaimed Wunderman as its corporate name, refocusing on its heritage and core franchise – a dialogue-marketing agency delivering results-driven marketing communications. Wunderman’s IBM business relationship is significantly expanded as a result of IBM’s realignment of agency resources.