Timeline 1976
Y&R Acquires Cato Johnson
Young & Rubicam acquires Cato Johnson to fulfill its "whole egg” philosophy of providing dedicated expertise in every marketing discipline. Growth follows in the U.S. and Europe. Y&R Special Markets merges with Cato Johnson. During the following three years, there are new offices in the U.S. and the launch of the company's first South American operation in Brazil.