The 200-mph Billboard
Business and sports reporter Mark Yost examines the rise of NASCAR, focusing on the unique loyalty fans that bring to the brands they see on the cars, the drivers and virtually anything else associated with this marketing Goliath. One chapter highlights Wunderman Chicago’s marketing efforts on behalf of client Goodyear. Additional chapters focus on NASCAR's business-to-business council and on deals between NASCAR and UPS, the U.S. Armed Forces and other external outfits.