Wunderman

Rick Schreuder

President, Chicago
Wunderman

With extensive experience in every aspect of marketing services, including relationship marketing, sports marketing, strategic planning , media, database services and digital marketing, Rick Schreuder heads up Wunderman's operation in Chicago, which in addition to B2B and B2C has a specialty in retail marketing, promotions and sports and event marketing.

In 2008, Rick was instrumental in Wunderman's successful acquisition of Designkitchen, a leading digital and interactive agency in the Chicago area. The acquisition marked the continuation of Chicago's aggressive expansion of its digital offering. Designkitchen's expertise in web strategy, design and information architecture perfectly complements Chicago's ability to connect with consumers across a wide variety of touchpoints.

Rick also serves as President of Wunderman Motorsports and recently expanded Wunderman's presence in NASCAR, by opening a corporate consultancy division at the headquarters of Lowes Motor Speedway in Charlotte, North Carolina. The unit works for Office Depot, Goodyear and Sears Craftsman among others, on Motorsports sponsorship and activation.

As the senior counselor on the Burger King business, Rick has seen the account expand from its initial merchandising assignment to include promotions, direct marketing, data services and field and event marketing.

In 1996, Rick launched Chicago's Interactive group, providing Internet, extranet, intranet, and other multi-media communication solutions to their clients.

Since joining Wunderman in 1995, Rick has worked his way up from Media Director to head of Client Services, using sophisticated strategies to service a wide roster of client needs.