Mobile Mania: A Manual For The Second Internet Revolution
The biggest thing happening at the moment is not social networking. It’s the shift to computing using mobile phones or the portable device of the moment.
At the time of the Internet boom of the late nineties, there were around 200 million computers connected to the Internet. Today, there are already about 3.5 billion people with mobile phones—half the population of the planet. The mobile phone computing boom could be the biggest in history. Unlike the last Internet boom this one is unlikely to be localized in the U.S. Mobile phone ownership, networks and needs are greater in other parts of the world. To succeed in this revolution, you’ll need a paradigm-shifting insight. But such insights are hard to come by.
In this always on, always with you, always connected world in which we live and work, our cellphone becomes the computer and that has dramatic implications for social networking, customer dialogs, loyalty schemes, CRM.
Simon Silvester, executive planning director, Wunderman EMEA, examines the latest developments in mobile technology and identifies how they can best be used to innovate and shape marketing strategies in his latest work: Mobile Mania: A Manual For The Second Internet Revolution.