Kass Sells
Managing Director, Wunderman Seattle
Global Client Lead, Team Microsoft
“The first key to marketing success lies in building meaningful and lasting human connections. The second is never taking your eye off the business outcomes being driven by your work.”
As global client lead for the Microsoft account and managing director of Wunderman Seattle, Kass leads far-reaching and comprehensive relationship marketing programs for one of the world’s most important and well-known companies.
As Global Client Lead for the Microsoft account and Managing Director of Wunderman Seattle, Kass leads far-reaching and comprehensive relationship marketing programs for some of the world’s most important and well-known brands.
Kass directs Team Microsoft, a group of over 900 people dedicated to enhancing the Microsoft brand around the globe. As a result of his leadership and Team Microsoft’s efforts, Microsoft consolidated its global relationship marketing work with Wunderman as its single RM agency of record. Kass credits the team’s success to an unwavering commitment to its core principles, which include: the concept that all relationships are local; a focus on shared accountability, operational excellence, innovation, and creativity; driving to business outcomes; and being Microsoft’s best business partner.
The scope and scale of Wunderman’s relationship with Microsoft has grown substantially during Kass’ tenure, and Wunderman is now responsible for localization and deployment of all Microsoft advertising campaigns worldwide. The agency’s continued growth is powered by some of the marketing world’s most innovative and compelling campaigns for brands such as Windows, Windows Phone, Windows Server and Tools, Office, Xbox, Zune, MSN, and Bing.
Since joining the agency in 2007, Kass has also added T-Mobile to Wunderman Seattle’s roster of clients. He continues to deploy the considerable talents of the Wunderman network for the purpose of deepening the relationships between T-Mobile and its customers.
Kass recognizes the challenges and opportunities the future holds, especially as they relate to technology’s impact on the marketing discipline. A member of the 4A’s, Kass is a thought leader in the advertising community, and his efforts have gained recognition in high-prestige competitions, including British Design and Art Direction, Cannes Lions International Advertising Festival, and the Effies. During Kass’ time at Wunderman, the agency’s work has garnered numerous industry accolades. Kass empowers his creative teams around the world to continuously raise the bar on the quality of the work being done for Wunderman’s clients.
Kass studied communications at the University of Washington and remains active in Seattle’s higher education community as a board member of the Bellevue College Foundation. He is also active in the 101 Club, a community-based organization that promotes amateur athletics by providing scholarships for promising student athletes. An avid skier, Kass makes the most of the Pacific Northwest’s natural beauty and outdoors lifestyle, and he occasionally manages to escape to his family cabin on scenic Hood Canal.