Gary Laben
Chief Executive Officer
KnowledgeBase Marketing
It takes imagination and insight to help clients turn knowledge into customer-focused marketing solutions—two qualities Gary S. Laben is known for.
Gary is chief executive officer (CEO) of KnowledgeBase Marketing, the data services arm of Wunderman with offices around the world. During his tenure, Gary led KnowledgeBase Marketing through the successful integration of three diverse marketing businesses that merged in the late 1990s and, more recently, with the acquisition of Fortelligent and DataCore Marketing.
Gary has long been involved in the growth of successful direct marketing companies and is widely recognized, not only for his extensive information management and marketing experience but also for his expertise in building unified management teams following acquisitions and mergers. Today, his vision of enabling clients to turn customer data into a strategic asset is becoming reality on a global scale as he continues to expand the company’s footprint and services through organic growth and acquisition.
He is a 20-year veteran of the information marketing industry. Prior to joining KnowledgeBase Marketing in 2000, Gary served as vice president of marketing and business development at Experian. During his tenure at Experian, Laben was actively involved in growing the company through acquisitions and marketing endeavors that transformed the company into one of the largest U.S. marketing services providers.