ClickZ articles by Shane Atchinson
Shane Atchison has 11+ years of strategic consulting, business development and advisory experience in Web marketing, design and customer relationship management. He is CEO of ZAAZ, an endeavor he co-founded in 1998 to “respect and deliver on the power of the individual and the promise of Web technologies.”
Prior to ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. He’s co-author with Jason Burby of Actionable Web Analytics: Using Data to Make Smarter Business Decisions. Shane lives with his family in Seattle, Washington.