Brendan Tansey
CEO
Wunderman UK
Brendan started his first digital agency in 1995 in Sydney. The agency won best online agency 4 years running. Building on this success and client opportunity, Brendan went on to build a network of digital agencies across Asia and in 1998 Brendan became APAC director of digital at Euro RSCG.
The travel bug continued to bite and in 1999 Brendan set off for New York to lead global business development for Euro RSCG Interaction. In 2001 Brendan was asked to head to Paris and London to run the Intel account through the line in EMEA and run the network of digital agencies in Europe. After merging in the Circle.com agencies in Europe and rationalizing the Digital offering in London, Brendan was asked to return to his homeland, Australia, to turn around the Euro RSCG agencies there. Two and half years later with margin increased many times and new business momentum restored, he couldn’t stay away from London any longer and embraced the opportunity to run Wunderman U.K. as a hub of the greater network.
Wunderman UK is the largest direct and digital agency in the country with 400 people across 5 sites. It’s also the largest Wunderman office globally and full service in every sense of the word with contact centres, data centres and full digital delivery. His passion is deeply understanding clients business drivers so that marketing can be used to increase profit all along the value chain. A strong new business record has marked his first year in the role and successful integration of all disciplines is the driving force for future award winning new business.
Prior to Euro RSCG Brendan ran his own business and worked at Ogilvy & Mather for 7 years in their, retail, direct marketing and advertising divisions.
An avid traveller and history buff, Brendan uses his proximity of Europe to deepen his understanding of other cultures whenever possible.
Brendan is a fellow of the Royal Society of Arts through which he stays current with debate in the community and thought leaders in the UK.