Barry Kessel
CEO
RTCRM
With more than 30 years’ experience in creative, strategy and executive leadership positions within both client and agency organizations; Barry is an acknowledged leader in the disciplines collectively known as relationship marketing.
As CEO, Barry oversees the performance, business strategy and growth of RTCRM. Of key importance is the continued expansion of the agency’s capabilities, talent pool, footprint and client base. He also maintains working relationships with clients and staff alike, remaining fully engaged in all aspects of the agency’s business.
Previously, Barry served as chief client development officer for Wunderman’s global network and president of its New York office. He has more than 20 years’ experience working with IBM, and ran IBM’s global direct marketing account at Wunderman. He served as president of Chapman Direct Advertising in New York and was general manager of Stone & Adler in Toronto. He was also responsible for global marketing communications at Time Inc. magazines.
Barry has worked with a wide range of client organizations in both a global and local capacity, including IBM, AT&T, Cingular, Samsung, Procter & Gamble, Kodak, Kraft/General Foods, Sears, the U.S. Postal Service, United Airlines, Citibank and Ford. He has extensive experience in the DTC world as well, having worked with clients such as Pfizer, Merck, AstraZeneca and Novartis.
An expert in implementing multi-channel marketing programs, Barry is a frequent speaker and writer in marketing circles and the recipient of multiple Effie Awards from the AMA, Echo Awards, as well as the Henry Hoke Award from the Direct Marketing Association for effective use of new marketing channels. Most recently he co-authored “Defining, Measuring and Managing Loyalty,” which appears in a collection of thought leadership studies from MRI on “Delivering the Branded Customer Experience.”