Actionable Web Analytics: Using Data to make Smart Business Decisions
The rise of Web sites as a primary channel for doing business has also created a growing demand for metrics and analysis of those sites and how they perform. Jason Burby and Shane Atchison of ZAAZ have been at the forefront of this effort over the past decade and have now distilled their collective experience and knowledge into this book. For every marketing person that has responsibility for a Web site and for every business manager that is driving online revenue, this book is an exceptionally practical guide to creating ROI. Central to the premise of the book is being able to act on the data you gather. This action-oriented approach is key to making the book an effective tool for the busy manager.