AAAGH! A Deep Recession Changes Everything
Wunderman's Simon Silvester unveils his newest work, this time on the economy. While much is written on the topic, Simon contends that a recession is a big catalyst for change - both in consumer attitude, behavior and just about everything else. Marketers who understand the fundamentals of these changes just might find opportunity.
Recessions are sweeping the world and they may be deep and long. The global financial system is on edge. In the US and much of Europe, housing prices are in freefall. Millions of people have already lost their jobs. Millions more may follow. Everyone seems to be afraid. But, that's not the point. Recession happen. Then they end. It's what changes that matters most. In Aaagh, Simon analyzes the recession's impact on consumer; explores how digital technology will give marketers a needed edge; looks out the morphing of mobile and money; and describes the changing zeitgeist.
Always provocative, Simon once again captures the essence of what consumers are thinking and feeling in terms marketers can understand.