9 Cell Matrix™
9 Cell Matrix™
The 9-Cell Matrix™ received the Bronze Lester Wunderman Award for Marketing Innovation in 2003. It was recognized as an innovative new knowledge exchange tool that spread across the Wunderman and Y&R Advertising network on the Ford account. These documents provide a brief overview of the 9-Cell Matrix: how it evolved, what it is and why it works. It also includes the new 9-Cell Matrix logo, which may be used in presentations. The overview document attached provides more details.